Han Nee Chong's Resume

Han Nee Chong
1909 Ala Wai Blvd. #901, Honolulu, HI 96815.
(808) 228-5408
hannee@hanneechong.com

EDUCATION

MA in Communications, May 2005 - Valedictorian of Graduating Class
Hawaii Pacific University, Honolulu, HI. 4.0 GPA

B.A. in Finance, April 1999
University of Hertfordshire, Hertfordshire, UK. Graduated with Honors

Diploma in Business Studies, Accounting, June 1998
Accountancy & Business College, Dublin, Ireland. Graduated with Distinction

PROFESSIONAL EXPERIENCE

Web and Database Marketing Specialist (March 2005 – present)
Centex Destination Properties - Hawaii Division
· Manage all aspects of creative, Link building, Search Engine Optimization (SEO) and Pay Per Click (PPC) campaigns. Monthly reports to marketing manager on successes and challenges.
· Broker links – work with Broker Liaison on addition of VIP Brokers and set up to receive welcome emails and monthly email blasts. Set up of tracking system to monitor broker leads.
· Work with vendors to obtain cost proposals and negotiate cost breaks.
· Make recommendations to Marketing Manager on website changes needed, new online advertising campaigns, PPC/SEO/Link Building effectiveness.
· Manage all costs and associated spreadsheets to coincide with budget and cost codes.
· Research, make recommendations, obtain cost estimates and implement new interactive marketing ideas.
· Update Community Web pages with new info and photos (aerials).
· Seek out interactive and web marketing partnerships with Hawaii, California and Asian brokers.
· Coordinate all legal approvals.
· Monthly Sales Executives' personalized email blasts and letters to our database.
· Handle all other database relations requests for Sales Executives.
· Monthly email blasts to VIP brokers – community updates and special events.
· Direct Mail – create of in house direct mail pieces and work with agency of record on creation of other pieces. Pull target lists from P5 database and work with corporate on obtaining other lists suitable in individual communities target markets.

Marketing Assistant/part-time (January 2003 - March 2005)
Center for Graduate Studies, Hawai'i Pacific University
· Supervise graduate@hpu.edu email account; responsible for responding to, and tracking all emails received on a daily basis.
· Update, write, link, provide content for HPU graduate web pages.
· Plan, create and send monthly Graduate E-Bulletins and e-mail blasts to potential students.
· Create and/or revise graduate print marketing collateral for direct mail campaigns.
· Coordinate itinerary for individual “Visit HPU” participants.
· Assist with planning and implementation of graduate events (receptions and fairs).
· Oversee output of recruiting e-mails and html.

Public Relations Intern (September - December 2004)
Sheraton Hotels in Waikiki
· Write press release, media advisory, and other write-ups for the Public Relations department.
· Attend executive meetings with the Director of Public Relations.
· Assist with the planning and coordination of PR campaign for Sheraton Princess Kaiulani’s 50th anniversary in June 2005.
· Assist with the planning and implementation of other events at any of the four Sheraton Waikiki hotels.
· Attend PRSA luncheon and networking.

Teaching Assistant, Advertising (September - December 2004)
College of Communication, Hawai'i Pacific University
· Assist in the preparation of course materials for an undergrad advertising course.
· Assist in the delivery of lectures.
· Assist in creation and evaluation of assignments, quizzes and exams.

Customer Service Executive, Privilege Banking (2000 – 2003)
United Overseas Bank, Malaysia
· As private banker, provided personal financial and banking services to a portfolio of the bank’s Privilege Banking customers.
· Planned and organized business seminars & social functions for customers.
· Marketing and cross-selling financial products such as insurance, unit trusts, etc.

Marketing Assistant (1999 – 2000)
Country Foods Pte. Ltd., Singapore
· Coordinated promotional and marketing programs for consumer products, food & beverage.
· Assisted with planning and organizing exhibitions, trade fairs and other promotional activities.
· Reported to the GM of Sales & Marketing on sales projections and other management reports.

SKILLS
Computer Proficiency:
Microsoft Office, QUARK Express 5.0, Photoshop 6.0, Macromedia Contribute & Dreamweaver.

Language Competency:
English, Mandarin, Cantonese, Hakkha and Malay language.

HONORS / AWARDS

Delta Mu Delta Honor Society (2004)
This national honor society recognizes scholastic excellence of business majors in the undergraduate and graduate programs. Membership is limited to no more than 20 percent of the junior, senior, and graduate classes. Having maintained a GPA of 4.0 throughout my M.A. degree, I was accepted in the honor society in 2004.

Lambda Pi Eta National Communication Honor Society (2004)
Lambda Pi Eta is committed to recognizing and encouraging individuals seeking a lifelong commitment to an exceptional standard of ethics and achievement within the communication field. It is the longest standing national communication honor society in America. The men and women who qualify for membership in Lambda Pi Eta have distinguished themselves with notable achievement in the field of communication. I was initiated into Lambda Pi Eta in Spring 2005.

Edward Payson & Bernice Piilani Irvin Scholarship (2004-2005)
The scholarship honors Bernice Pi'ilani Irvin, a friend of Queen Lili'uokalani. Bernice authored a collection of Hawaiian tales called "In Menehune Land" and a popular weekly column for the Honolulu Advertiser, and later for the Honolulu Times, which was edited by her husband Edwin Irvin. The Irvins set up this trust fund to benefit students who, like Bernice, have their eyes set on a career in journalism. I was awarded the scholarship for 2004-2005.

Robert E. Black Award for Excellence (March 2004)
The Robert E. Black Award for Excellence annually recognizes one graduate student and one undergraduate student who has demonstrated excellence by his or her non-academic accomplishments and service in both the University and the community at large while attending HPU. I was the Robert E. Black award graduate recipient for the year 2004.

USAA National Collegiate Communication Arts Award (January 2004)
Less than 10% of all students are qualified to become a member of the United States Achievement Academy. Each year, the Academy receives the official nominations from faculty across America. Dr. Helen Varner, Dean of HPU’s College of Communication nominated me for this award in Spring 2004, and I won a grant for 2004/2005.

HPU’s President’s Host (Inducted on October 2003)
The President’s Host program acknowledges students who excel academically, and are active in student clubs, and who best exemplify the spirit, diversity, and mission of HPU. I was inducted as President’s Host in Fall 2003 and have since represented the University at various social and business functions throughout the year.

MEMBERSHIPS

· International Association of Business Communicators (IABC) (2005 – present)
· President, Graduate Student Organization (GSO) (2003 - 2005)
· Vice President for Public Relations, Polyglot Toastmaster (2003)
· Member of Rotaract Club, Malaysia (2002)
· Member of Women’s Aid Organization (WAO), Malaysia (2002)

ACTIVITIES / SERVICES

· Delegate at 2004 International Women’s Leadership Conference, November 18-19, 2004.
· Co-organized advertising business seminars with Ad2 Honolulu.
· Co-organized Honolulu’s first “Innovation & Creativity Day, 2003.”
· Developed a crisis communications plan for Catholic Charities Hawaii.
· Assisted Hawaii Public Radio to collect donations on “Blues Night.”
· Assistant editor for PetWorld, a nonprofit publication for animal welfare and awareness.